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//the missiontm acquires Chapter

Birmingham-based advertising Agency to become standalone business within the missiontm.

The Mission Marketing Group plc (the missiontm), the national marketing communications and advertising Group, announced today that it has acquired Midlands-based advertising Agency, Chapter.

Established in 2009 by Managing Director Mike Rose and Creative Directors Ian Boulter and Martin Heffernan, Chapter has enjoyed continuing success and creative acclaim, growing to a team of 29 people and attracting a diverse Client list, including Nissan, Yardley, Topps Tiles, Crowdcube, Calor and Virgin Trains. Chapter also acquired Bell and Watson Limited, a consultancy that delivers specialist digital marketing services, which is included in the acquisition.

Since launching, the Agency has been voted National Advertising Agency of the Year twice at the Marketing Industry Awards. Earlier this month, Chapter was also the most nominated Agency at the prestigious Cream Awards 2015, coming away with seven wins.

Chairman of the missiontm, David Morgan, said, “We have admired Chapter and its unique approach for quite some time and we are really looking forward to working with them as part of the missiontm. Chapter’s team members already share a similar culture to us, making this a perfect fit. Their strategic expertise, creativity and strong team will complement our portfolio of Agencies and our shared knowledge can only strengthen Chapter’s ethos of Sharper & Better.”

Mike Rose, commented, “In just under 7 years, we have built a very special Agency and grown an extraordinary team. We feel very proud that the success and quality of Chapter has been recognised by the missiontm.

“Our culture has been a massive part of what makes Chapter different so we are impressed with how the missiontm allows its Agencies to stand alone and operate independently within the supporting strength of the Group. This is going to be a strong, collaborative and really exciting partnership enabling us to explore new initiatives together while preserving the closeness and understanding that are the heart of the Agency." 

the missiontm is a marketing communications and advertising Group with 24 offices across the UK, Asia and San Francisco. the missiontm employs more than 900 staff and is listed on AIM (TMMG). The Group specialises in providing national and international Clients with award winning marketing, advertising and business communications. Group members include April Six, bigdog, Bray Leino, Chapter, Mongoose, Proof, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW. 


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