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//Story helps Ardbeg with The Ultimate Mission in Space

Story, part of the missiontm, worked with Ardbeg, a Scottish whisky distillery on Islay, to increase awareness of the brand among premium single malt drinkers. To achieve this, Story embarked on a two-year space experiment with Ardbeg, in association with US based space company NanoRacks LLC, to test micro-organic compounds in vials of Ardbeg-crafted molecules aboard the International Space Station. This resulted in Ardbeg becoming the first Distillery in space. Upon landing safely back on Earth, a precious vial was placed inside a groundbreaking zero-gravity pod commissioned by Story, which toured around the world, appearing at key consumer events.

Story developed a captivating multi-channel campaign that ran over the ‘space’ of four years, using film, emails and a global tour to keep whisky fans updated at every stage. The two limited edition celebratory bottlings both sold out.

Gravitational Pull (results)

  • Story and Ardbeg’s intergalactic adventure spawned incredible PR – including items on BBC TV news and CNN TV
  • Emails achieved incredible open rates and drove hundreds to worldwide events
  • Celebratory bottlings sold out within a matter of hours around the globe
  • Ardbeg continues to be the fastest growing malt in its sector

Story is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including April Six, AprilSix Proof, bigdog, Bray Leino, Chapter, Mongoose, RLA, Robson Brown, Solaris, Speed, Splash and ThinkBDW.


//The Mission Marketing - Mongoose Promotions launch