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//the missiontm makes a Splash in Asia

The Mission Marketing Group plc (the missiontm), the national marketing communications and advertising group, announced today that it has agreed to acquire 70 per cent (70%) of the digitally-led marketing services agency group, Splash Interactive.

With offices in Singapore, Shanghai, Hong Kong, Malaysia and Vietnam, Splash works with some of the leading Client Companies in the region, including leading local and multi-national banks.

Poppy Robinson, Mission Agency Bray Leino's Regional Director in Singapore, commented:

“Splash is the perfect fit for us - whilst their core offering is Digital they will provide us with the platform to build our Marketing Services expertise across Asia-Pacific markets. In effect, this deal works for us on many fronts. On the one hand, they will work closely with our Digital teams in our UK Agencies to provide resources and, on the other they will represent the many Agency Clients who are eager for us to deliver our services in the region.”

Lee Kuok Ming, Splash CEO commented:

“We had been looking to partner with a European Group for some time and had received a number of offers but this one really worked for us. The synergies are unlimited and we believe that with the help and resources of Bray Leino and the missiontm we can develop our business far quicker than would be the case on our own. We are already working with Bray Leino and the results of those projects have been most encouraging.”

Bray Leino will rebrand their Asia-Pacific business as ‘Bray Leino Splash’ with immediate effect and plans are already afoot to incorporate a similar strategy for other Mission Agencies

David Morgan, Group Chairman for the missiontm commented:

“This is a truly Client-led initiative in that for a number of our Clients we are already delivering campaigns in the region and this acquisition can only help them benefit from Splash’s market knowledge and region reach. They are a great, young, vibrant team who have created some innovative techniques and ideas that we are looking forward to introducing to our Mission Agency Clients in the future.”


Notes to editors:

the missiontm is a network of entrepreneurial marketing communications Agencies employing, prior to the Splash acquisition, over 800 people in the UK, San Francisco and Singapore. Built from a broad mix of specialist and full service offerings, the Group provides national and international Clients with award-winning marketing, advertising and business communications. Group members include Addiction, April-Six, balloon dog, Big Communications, Bray Leino, Proof Communication, RLA, Robson Brown, Solaris, Story, ThinkBDW and Yucca.


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