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01.04.15

//Bray Leino develops Post Office app to drive new customers

The Post Office wanted to launch a travel money app, as a way to connect with new audience segments and substantiate their position as the UK’s number one travel money provider.

At its heart the app would need to provide a useful way for customers to make travel money conversions and by doing so increase the awareness of their travel products, drive branch footfall and reinforce their multi-channel credentials.

Following a competitive tender through the Government CCS framework, the Post Office commissioned Bray Leino to deliver this app.

Bray Leino started by looking at competitor travel money apps, which were consistently proven as complex and impractical; lots of detailed graphs, decimal numbers and offering a typical financial services type experience. Bray Leino’s premise was to deliver simplicity amongst the complexity of travel money and foreign exchange.

As a result the Post Office app is simple, useful and useable way for users to make travel money currency conversions.  It has been designed entirely around the context in which users will most likely be using a travel money app – operating it in one hand using one thumb, with partial attention, while on the move and with differing levels of connectivity when roaming abroad.

The app also allows the Post Office to gain valuable data and insights from holiday makers via their usage of the app.  This data will be used to improve further travel product and service offerings, as well as improvements in future releases of the app.

For efficiency the app is built from a single code base across both iOS and Android versions and also contains a number of accessibility features.  It is available to download now from the App Store and Google Play.

Visit Bray Leino’s website to find out more.

Bray Leino is part of The Mission Marketing Group plc (the missiontm), the national marketing communications and advertising group including April Six, bigdog, Bray Leino, Proof Communication, RLA, Robson Brown, Solaris, Speed Communications, Splash Interactive, Story and ThinkBDW.

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