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22.04.14

//VELUX launch inspirational ‘New Generation’ multi-media campaign

VELUX has launched a multi-media campaign for their ‘New Generation’ products, marking an exciting return to TV for the UK market leader in roof windows, blinds and accessories.

Story UK has been briefed to improve awareness of their broader range of updated products, inject a new, emotive personality into the VELUX brand and build awareness of the new consumer website: www.buildinginspiration.co.uk

Targeting both trade and consumer audiences, the large scale, multi-media campaign is spearheaded by a six month sponsorship deal with the Home Channel, featuring eight, 10 second VELUX sponsorship idents. Associated activity includes the Home Channel website, radio (Talk Sport), magazine advertising (including Home & Gardens and Country Living) as well as a trade-focused campaign promoting white polyurethane products; “VELUX New Generation White – Brilliant!” across 4,000 trade and merchant branches throughout the UK and Ireland.

The eight idents, sponsoring the Home Channel’s Home Improvement programming, take viewers through the course of one day across the UK and Ireland. Each ident celebrates stunning skylines and highlights the way VELUX can bring natural daylight into the nation’s homes. The voiceover: “VELUX sponsors home improvement – inspiring the nation”, unites the brand and the programming.

Jim Coates, Marketing Director at VELUX comments: “It’s an important time for VELUX with the launch of our New Generation products. As market leaders, we want homeowners to find inspiration from our updated range to help them create their dream home. Story has the track record to not only generate reappraisal of our product range but to do this with a fresh and engaging approach for the brand.”

Jim Kelly, Deputy Managing Director and Head of Planning at Story, said: “There is a growing consumer trend of “improve not move” with people looking to make more of their existing home. The campaign shows how VELUX’s commitment to, and passion for, enhancing a home’s natural light reflects the excitement and anticipation that homeowners have for their own projects.”

Story is part of The Mission Marketing Group plc (the missiontm), the national marketing communications and advertising group including Addiction, April-Six, balloon dog, Big Communications , Bray Leino, RLA, Robson Brown, ThinkBDW, Solaris and Yucca. 

22.04.14

//Bray Leino’s Director of Activation appointed to the IPM Board of Directors