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//Volvo Cars UK appoint RLA to develop sales behaviours and performance

RLA have been appointed by premium car brand Volvo Car UK to design, build and run their national sales performance programme for the next three years.

The Bournemouth and Belfast based integrated creative Agency have been tasked with supporting Volvo Car UK's next phase of ongoing sales success through the creation of a bespoke sales performance programme. The programme will utilise both on and offline communications, focusing on national and local dealer behaviours, knowledge and skill application.

The famous Swedish premium car brand is riding the crest of a wave in 2014 with continuous sales growth and a wealth of exciting new product and technology. With demand remaining high for its product, the brand is enjoying the influx of new customers excited by the promise of design-led and advanced engineering car ownership that dares to take a different path to the rest.

RLA's position as the UK's most experienced automotive Agency helped convince Volvo of the team's ability to develop the organisation's sales capability in line with the increase in expectation from customers. With the goal of ensuring the long-standing and loyal sales network can engineer maximum advantage from the sales opportunity facing them over the next few years.

Paul Smith, RLA's Strategy Director, said: "Volvo Car UK have quietly become one of the most exciting automotive brands in the market. They're now at the very forefront of vehicle design and technology, offering a compelling alternative to the increasingly anodyne German brands. However, in attracting increasing volumes of premium customers, the brand needs to adapt its sales behaviours with customers to continue to exceed their expectations. RLA's niche automotive insight into dealer behaviour will assist Volvo Car UK in achieving its performance growth in the UK over the next three years."

RLA is part of The Mission Marketing Group plc (the missiontm), the national marketing communications and advertising Group including Addiction, April-Six, balloon dog, Big Communications, Bray Leino, Robson Brown, ThinkBDW, Solaris, Story and Yucca.


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