Integrated creative Agency Chapter have produced Whitworths’ first TV campaign in over 40 years, inspired by the brand’s mission to ‘help everyone eat a little healthier every day’.
Whitworths have increased their brand investment by 700% year-on-year to support the TV campaign launch. The campaign aims to generate mass awareness for the brand, and its ‘Good By Nature’ proposition, while also highlighting the breadth of the Whitworths product range.
Following a journey to reposition the brand over the last five years, this campaign will cement Whitworths’ positioning as a natural based healthier snacking brand, suitable for multiple audiences and occasions.
Phil Gowland, commercial director at Whitworths, said: “This has been an amazing journey with Chapter, from repositioning to redesigning. From landing on a new Good By Nature proposition to making this ad. The transformation we have taken this brand on has been fantastic and the platform we now have to continue our journey from is an exciting one. We look forward to monitoring the success of our first TV campaign in four decades, which alongside our other comms investment in PR and influencer marketing, look set to continue the incremental business growth seen so far”
Chapter CEO Dan Burman added: “As an agency we feel incredibly proud to have been involved in this journey from repositioning the brand, through to creating the TV ad. Whitworths are on an exciting journey and we can’t wait to continue supporting them further”
