Made in collaboration with director-animator Anthony Farquhar-Smith (of John Lewis’s Give a Little Love campaign), MISSION Agency Bray Leino’s latest spot was for Olbas. Starring the Olbas oil hero, Lauren, who we find sofa-bound with a bunged up nose.
Before long, Lauren’s living room is overwhelmed by expanding blobs – bursting from every corner, engulfing her. They squeeze ever closer until all she can see between the suffocating spheres is, thank heavens, a bottle of Olbas oil.
Farquhar-Smith’s expert blend of stop-motion animation mixed with live action beautifully realises Lauren’s distorted blob-infested dilemma, while capturing so viscerally the feeling of being congested*. And even more-so the euphoric relief of returning to normality. Brought about by none other than the true hero of the piece, Olbas.
For more information on the project, or to browse Bray Leino’s fantastic catalogue of work, visit their website here, or get in touch at hello@brayleino.co.uk.
*Lauren herself, in both congested and relieved form, is the design of illustrator Izzy Burton.
