MISSION Agency, krow’s Game Changing campaign for The National Lottery recently came to a crescendo on its 30th Birthday, with a film that celebrates many of the great achievements of good causes made possible by funding from The National Lottery.
With a poetic narrative, voiced by heritage champion Tony Robinson the film uses a simple design visual to showcase many amazing successes over the last 30 years.
In addition to this and in the run up to its 30th Birthday The National Lottery has been celebrating its Game Changers – individuals who have done extraordinary things with National Lottery funding, and using their stories to create inspiring social media content. The Game Changers’ incredible stories also inspired artists who created breath-taking art installations around the country – from AI artwork illuminated on the V&A to large scale portraits floating on water at St James’s Park, all captured for moving social films. Made in collaboration with MISSION Made.
You can see all these stories over at @nationallotterygoodcauses or read more, over on Roastbrief: https://roastbrief.us/game-changing-campaign-celebrates-30-years-of-the-national-lottery/
