MISSION Agency, Speeds latest campaign for Brabantia looked at the feel-good feeling you get when everything in your home looks beautiful and functions seamlessly. Alongside Brabantia, they coined the term ‘Indoorphins’ – describing this as the same feeling you get when you finish a workout or complete a task that’s been on your to-do list for a while!
Speed worked with Clinical Psychologist, Dr Angharad Rudkin and Interiors expert, Reena Simon to uncover their tips on creating ‘indoorphins’ in the home, securing 29 pieces of national and consumer coverage with a combined reach of 2.8 billion.
The concept was so compelling that it was picked up by DJ Spoony and featured organically on Scott Mill’s BBC Radio 2 show!
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