Helping Lily O’Brien’s own Friendsmas

MISSION Agencies Speed and Populate teamed up with Lily O’Brien’s to unveil research that showed the perfect day to enjoy festive ‘Friendsmas’ celebrations is 14th December. Supported by TV presenter Angela Scanlon, the campaign captured the festive spirit of the nation – taking a moment out of the Christmas chaos to connect with friends who feel like family. It sparked a 23% uplift in searches for Lily O’Brien’s, boosted ‘Friendsmas’ searches by 38%, and reached more than 264 million people. Now that’s what we call making an impact.

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