James started out Client-side before working for various agencies both UK and internationally, within Omnicom and WPP. He created balloon dog in 2008, having led an MBO of Fox Murphy. balloon dog was acquired by MISSION and James was appointed to the Board in October 2012. He became CEO of bigdog following the merger of balloon dog with fellow MISSION Agency Big Communications, founded Pathfindr, the Group’s IIoT Asset Tracking business, and chaired the Group’s Integrated Agencies before being appointed Group Chief Executive in April 2019.
