MISSION Agency, Populate, teamed up with Admiral for a groundbreaking travel insurance campaign. Using their in-house content studio and AI for seamless integration with Admiral’s previous work, they targeted the over-50s, driving quotes up by over 1500% against the target and cutting CPA by 50%. The campaign achieved an impressive ROI of 264%, showcasing Populate’s exceptional performance. This collaboration highlights the power of innovative strategies and precise targeting in achieving remarkable results.
View a snapshot of the campaign below.
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