This Christmas, Post Office is helping the nation tackle the festive season with a heartwarming new campaign created by MISSION Agency, krow Group. Featuring meticulously crafted CGI characters based on real-life Postmasters, the campaign celebrates the dedicated individuals who help keep Christmas running smoothly across the UK.
Christmas can often bring a surge of life admin, from sending gifts and cards to managing finances. Research shows that many people feel overwhelmed by these tasks, which can detract from the magic of the season. Post Office aims to reduce the friction of Christmas admin, showcasing its Postmasters as the unsung heroes ready to help customers navigate their Christmas to-do lists with ease.
Three real-life Postmasters – Gurpreet Kaur Dhillon, Dhaval Gosaliya, and Helen Froggatt – have been transformed into charming CGI characters, alongside a crew of fictional helpers, to create eye-catching visuals that guide consumers through essential Christmas postage tips and deadlines. Their characters have been showcased on a festive pre-launch social film, which will be used to introduce the ‘Helping you Master Christmas’ creative platform.
The campaign will run from 4th November to 23rd December and will feature across multiple platforms, including in-branch materials, social media, digital displays, and out-of-home advertising. Real Postmasters will also take the spotlight in a paid content partnership with Buzzfeed.
