We are pleased to announce that we have completed the sale of April Six Limited and its subsidiary April Six Inc to Marketbridge, Inc. for a total gross consideration of up to £17.4 million.
April Six, with offices across the US as well as in London, is a full-service integrated agency specialising in technology and science, with a strong, blue chip Client base. The MISSION Board believes that April Six will benefit from ownership by a US headquartered owner who can support its plans in the US, its largest market opportunity for growth.
Fiona Shepherd, founder and CEO of April Six will remain with April Six and steps down from the MISSION Board with immediate effect following 14 years’ service as a Board member.
The disposal of April Six marks the completion of the MISSION Group’s Value Restoration Plan announced on 20th December 2023.
Alongside today’s announcement we have also provided an update on our capital allocation policy and are pleased to announce we intend to return up to £1.5m to Shareholders via an on-market share buyback expected to commence immediately in accordance with our Capital Allocation policy.
