Welcoming the release of Ardbeg Eureka!, a bold new limited edition celebrating 25 years of the Ardbeg Committee, the brand’s worldwide CRM programme. Story are continuing their long legacy of work with the brand, and have masterminded the concept, packaging, and creative execution for this one-of-a-kind expression.
In a true first, this whisky was ‘Designed by Committee’ with select Ardbeg Committee Members taking part in a top-secret tasting experiment at the Distillery. Their notes and votes shaped the ultimate Committee flavour profile, crafted by Ardbeg’s whisky creators.
To bring this unique journey to life, Story created a series of launch films infused with a quirky, retro sci-fi vibe, the perfect way to celebrate this pioneering tribute.
Watch the launch video below and keep an eye out for this exciting new launch.
