The latest brand campaign from Story encourages more people to use NHS 24’s digital tools to get the care they need, exactly when they need it.
Behind every tool is a team of experts, and this campaign highlights the real people of NHS 24 in Scotland who work tirelessly to ensure the best possible healthcare for everyone. From the dedicated staff to members of the public facing everyday health challenges, this campaign showcases the human side of digital care.
Using a mix-and-match flip-book animation style, the campaign brings these stories to life with vibrant visuals and brand messages. Rolling out across online video, radio, outdoor, and social, Powered by People is here to make accessing healthcare easier than ever.
Catch the campaign live now through mid-March, as NHS 24 support communities through the busy winter months!
